Super Speedy Designing
01 OVERVIEW
This case study showcases how I balanced client requirements with clean easy to use design for an independent motorsport podcast.
02 ROLE
Following the artistic compass
As a freelancer for an independent client I was the only designer on the project. To ensure quick design delivery I leaned on 5 visual design principles to inform which elements go together and ensure website usability.
03 KEY CHALLENGES
Quick Iterative Design
Challenge
The client didn't have a visual brand that I could work with for the website. My challenge was to create a branding design without too many iterations and amendments from the client to keep to the timeline.
Solution
I stepped back to design the branding of the podcast to inform decisions for the visual aspect of the website.
Wireframing on the go
Challenge
Once the branding was designed I needed to understand from the client what the website was going to be used for - mainly storing audio files. My challenge was to make sure I understood the target audience for the podcast so I could tailor this as personas to guide me in the process.
Solution
I sat down with the client and sketched out the website’s information architecture and quick, low fidelity wireframes of a website layout.
02 UI DESIGN
Stand out from the crowd
The client didn't want to use the conventional colours and branding of similar podcasts on the market. The name of the podcast was based on a saying the Ferrari F1 team use. The rest of the branding followed Ferrari as a concept.
05 TAKEAWAY
Going Live
Winning moments
Solo Designer: Delivered on time and covered all the client requirements.
Client Satisfaction: Client was happy with the final product and appreciated the effort it took.
Lessons Learned
Define scope early: had I known I needed to design the branding as well as the website I would have asked for more time initially.
